Heinz Tomato Range

  Designed by Cowan Design London.    (Want to see more packaging? Visit TheDieline.com!)

Student Spotlight: Wondaree Macadamias

"Wondaree Macadamias is a family owned and run macadamia farm in North Queensland.This project was done to recreate their product’s image in order to demonstrate their organic and personalised ethos whilst embodying an idiosyncratic aesthetic that was accessible to the blind.This was achieved by using design features such as brail embossed wooden pegs – a stalwart of Queensland culture – and bold block coloured packaging, strident and recognizable."Designed by Ashlea O’Neill a recent graduate from the Queensland College of Art, Brisbane, Australia.        

Landmine Ketchup

"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."Designed by Publicis Mojo.

Vivels

  "Packaging concept for the Stockholm based bakery Vivels. This project was a pitch made at Summer Design and never fully used." Designed by Dancemade.   

Muscadine Chocolates

Designed by: Blake BW / Country: Argentina"Our goal has been to help Muscadine Chocolates in its development, designing a new brand that shows its innovative proposal, flavours and reinforcing the hight quality of the used recipe of housemade chocolate and chocolate bars.

Blake BW has worked to develop this Argentinian brand, creating the brand identity, positioning and different pieces of packaging, e-cards, product photography and website design and programming"

A Pudding Package for Every Buyer

Designed by Yvonne Nieweth, a Dusseldorf Germany based designer:"A design study about the development of brand identities: 30 pudding packages. People no longer simply buy what they need; they buy what reflects their own images of themselves. The content of your shopping-cart is a mirror of your identity. A pudding package for every kind of pudding buyer."See the rest of the designs after the jump. 

Wurrook

Elmwood, a multidisciplinary firm with offices across the world, sent in this packaging the Melbourne branch recently created for a local farmer:"We designed and printed our pack for a local farmer/lamb producer. The box contains cuts of lamb that are plastic cryovac sealed, labelled up and placed in their cardboard box with branded sleeve. The brand story, as below:

Paul & Kylie Walton own a one hundred and fifty year old sheep farm in country Victoria that has been in their family for four generations. Their farm is set on 7,500 acres and they have 22,000 Superfine Merino sheep that have superior wool and meat using no growth promotants. Due to their growing success at the Farmers Markets they attend, they required a box and label packaging concept that would capture the uniqueness of their product and enable them to move forward into the retail sector.   They had no previous packaging or labeling other than a generic sticker, which was produced from a weight labeling machine at their home. The packaging needed to communicate the history, quality, unique stock bloodlines and other special features of the product that is only available from the producers, Wurrook Superfine Prime. Importantly, the resultant packaging had to be cheap to produce.

A sleeve was designed with new branding that could slip over the cardboard box negating the need to have a costly printed box. The new ‘Wurrook’ logo was created (using a level of crafting resonant with fine wines and cheese) but reduced in size, making the Victorian sky, grass and sheep effectively the brand. Product clarity is gained via sheep illustrations on the individual labels to easily inform which part of the sheep the cut’s derive from."

Uncle Statis Herbs

Clean and stylish design for Uncle Statis herbs packaging by Mouse Graphics.

Apis Honey

 Designed by Gina Demm, a student at the Art Institute of Minnesota. She was awarded AIGA's 2009 scholarship to her for best portfolio:"Three different honey products were packaged using a honeycomb pattern for the boxes and a brand name that reveals a clue about the product's origins. Out of 20,000 known species of bees, honey bees represent a small fraction, but only members of the genus Apis are true honey bees."